THE SHAPE OF A GLASS AS AN INSTRUMENT OF PLEASURE
Riedel changed the world of wine with its revolutionary concept of functional stemware and led the way for increased wine enjoyment. Riedel was the first in history to recognize the effect of a glass shape on the perception and drinking pleasure of alcoholic beverages. Over 40 years ago Riedel detected that the same wine tasted dissimilar out of different glasses and further developed the concept. Riedel discovered that the content commands the shape, whose consequence was: the correct choice of glass enhances the flavors of wines. The delivery of a wine's "message", its bouquet and taste, depend on the form of the glass. It is the responsibility of a glass to convey the wine's messages in the best manner to the human senses. Riedel offers the finest instruments when it comes to enjoying wine and spirits.  By creating glasses that deliver the typical components of a grape variety, highlighting the balanced flavors, maximizing the fruit, integrating acidity or tannins into the overall pleasure of wine. The findings and work of two generations are reflected in the designs of Riedel's gourmet glass lines. Conclusion:

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